Car dealers, you’ll know better than anyone how the zero-emissions vehicle market is ballooning. According to DriveElectric, a quarter of new car sales in the UK will be electric in 2023.

With their Zero Emission Vehicle mandate, the government is looking to enforce an 80% market share by 2030, growing to 100% by 2035. It’s a one-way street with no stopping allowed.

But – there’s always a but – even with this upward pressure, EVs aren’t always an easy sell.

They offer up a whole new set of objections that car dealers must, well, deal with.

Objections to EVs such as…

• Range anxiety
• Status quo bias*
• Jargon – a kilo-what?
• Fewer models to choose from
• Worries about accessing chargepoints
• New technology and models to get used to
• Uncertainty around ongoing support, from service plans to local garage repairs

(*It’s not that we’re stick-in-the-muds; the science shows humans find change difficult. We lean towards the status quo, even when it’s not as good)

It’s all understandable. We’re revamping something we’ve been doing the same way for generations.

Here at Powerverse, one objection we’re clued up on is anxiety around access to chargepoints – and how to overcome it.

1. Home chargepoint technology

Get an EV charger installed at home and suddenly worries about where to charge your car fall away.

When your customers have their own charger on their driveway, it’s easy for them to make sure they’ve got a ‘full tank’ every time they set off.

There’s no need to map local charging stations and plot when they may or may not be busy.

And there’s no need to plan what to do while the battery is charging in the supermarket car park.

There’s only so long a person can wander around Sainsbury’s, right?

In short, home EV chargers take away all the hassle consumers worry about when it comes to charging their electric car.

2. Smart EV chargepoint technology can help your customers get the most out of their EV

Just like the vehicles themselves, home EV charging technology has come a long way in recent years.

The units look sleek. They’re robust, reliable, and efficient. And they can slot seamlessly into a smart home energy ecosystem.

Smart tech gives the charger the capability to maximise energy savings. It can prioritise when the charger tops up your EV, such as at night-time if you have a cheaper overnight tariff, or when the sun is beating down if you have solar.

Modern home EV chargers are controlled using an app, like the advanced AI-powered app from Powerverse. The features available can make consumers’ lives so much easier. 

For example, our app is powered by Raya, a smart energy assistant. She can organise automated charging, track power usage, suggest tariffs and optimal times and save your customers oodles of money and energy in the process.

If they’ve got an integrated smart system, an app like ours could help them manage their home energy tech, from turning off appliances to switching between grid and solar energy.

This brings us to another point: a home EV charger and solar panel combo is an absolute winner. When the sun provides the electricity, it’s basically free energy for your car.

How easy would it be to sell cars if you could bundle in a lifetime of free petrol?

Well, with an EV, home EV charger, and solar bundle, you can – kind of.

3. Holding on to that long-term relationship with your customers

EVs are a different sales proposition to traditional internal combustion engine (ICE) vehicles.

From customers navigating unfamiliar technology to dealerships working out how it fits into current business models, we’re all adjusting.

The longer-term relationship between customer and dealership is one area in flux.

With ICE vehicles, service plans and ongoing maintenance support were the norm. It was an easy way for you to build a lasting rapport with customers.

For consumers, it helped create the idea that the car dealership was the place to take care of all their motoring needs, from buying to servicing to upgrading.

EVs are a bit different.

There’s less maintenance and servicing. You’re less likely to see those customers coming back to you regularly.

There’s also other stuff they need to sort out – such as a charging point installation – that means dealing with third parties.

In this all-new, all-electric future, it has become trickier for a dealership to be the go-to for everything motor-related.

4. The answer? EV and chargepoint bundles

Bundling a home chargepoint (and other home energy tech) with an EV sale is an opportunity for you to keep hold of that trusted motoring partner status.

It also means you can take away those worries about range, chargepoint availability, and variable running costs in one fell swoop.

A ready-to-drive package

At Powerverse, we’ve already got that readymade package lined up for you.

We can take care of everything your customers need, from a home survey to identify where best to install the EV charger, to a free standard installation and ongoing technical support.

Our premium package includes a rigorously tested charger and our data-driven smart app, designed to help customers save money and energy. This means you won’t just increase customer satisfaction–you’ll increase revenue too. 

EV + charger + app + free installation = everything your customers need to transition to the all-electric, low-carbon lifestyle of their dreams.

Out with the ICE and a service plan, in with the EV and lifestyle electrification bundle. Bingo!

Interested in what we have to offer? Check out the dedicated Partners page on our website or feel free to speak to one of our experts here.