The energy sector is undergoing rapid transformation, reshaping customer expectations along the way. As electric vehicles (EVs) gain popularity, consumers are changing how they use energy and are looking for charging solutions that are reliable, efficient, and personalised.

For energy retailers like you, this shift presents both a challenge and an opportunity. To stay competitive and meet growing demand, you need to offer new innovative services that build trust, provide relevant insights, and deliver a seamless customer experience.

Our journey began with Lightsource Labs, where we spent a decade developing smart home energy technology. We recognised the need for a more connected, intelligent energy ecosystem—one that empowers households to easily optimise their energy usage. This vision led to the creation of Powerverse, a platform designed to unify and improve home energy management powered by our AI smart energy assistant Raya.

Over the past 10 years we’ve learned that at the heart of this new energy experience are three essential principles: Trust, Relevance, and Ease. By embedding these into your offerings, you can not only meet evolving customer needs but also enhance satisfaction, build loyalty and drive long-term success.

Step 1: Build Trust

When it comes to EV charging, trust is essential. Customers need to feel confident that their charging experience will be smooth, their energy data will be accurate, and any issues will be addressed quickly.

Building trust requires a proactive approach. Smart systems that monitor energy usage and charging patterns in real time can detect and resolve potential issues before they impact the customer. Transparent communication and fast, effective support are also key to creating a reliable, frustration-free experience.

When you deliver consistently on these fronts, you build credibility, strengthen customer relationships, and earn lasting loyalty.

Step 2: Create Relevance

Energy data can seem complicated, but it doesn’t have to be. What really matters to customers are meaningful insights that clearly show how they can save money, reduce their carbon footprint, or optimise their energy use.

With the overwhelming amount of energy data available, it can be challenging for you to provide relevant insights.

That’s where Raya comes in. Raya analyses key data and personalises the EV charging experience by offering tailored recommendations based on each customer’s unique preferences and goals. This might mean suggesting off-peak charging times to reduce costs or highlighting ways to minimise environmental impact. By making energy data relevant and meaningful, you can improve customer engagement and customer lifetime value.

Step 3: Make It Easy

We know that energy is just one part of your customers’ busy lives. They want solutions that are simple, intuitive, and easy to integrate into their routines.

This means designing products and services that are accessible, streamlined, and easy to adopt. From simplified interfaces to features that minimise obstacles, making the EV charging experience as effortless as possible encourages more people to embrace it—and increases long-term customer satisfaction and loyalty.

Customer relationships with energy have evolved significantly over the past decade. In this new energy landscape, connected data and AI are essential to developing innovative, competitive services and creating a completely transformed energy experience.

Our Energy Operating System (EOS) is designed to empower your business, by leveraging connected data and AI. It enables you to rapidly adapt to change, reduce cost of goods, and unlock new revenue opportunities.

The EOS offers:

• An ecosystem of connected home energy devices – Provide your customers with reliable, high-quality devices that Run on Raya, ensuring seamless local control and enhanced performance.
• Energy optimisation – AI-powered energy management maximises efficiency, leveraging dynamic pricing to boost margins and unlock new value for both you and your customers.
• Intelligent tariff enablement – Stay ahead with the latest tariff innovations, helping your customers save while keeping you competitive.

The result?
✔ Reduced operational costs
✔ Higher customer CSAT
✔ Better customer lifetime value
✔ A competitive edge

By integrating the EOS into your strategy, you position your business not just as an energy provider, but as a leader in the future of energy.
The EOS delivers trust, relevance, and ease, transforming the customer experience beyond simply supplying energy—it delivers value to you and your customers.

Contact us today to see how the EOS can unlock new opportunities and position your business at the forefront of the energy market.