How to answer buyers’ biggest questions & pain points around EVs
Selling an electric vehicle demands a new approach.
The sales strategies honed over 100 years of selling ICE cars won’t work on today’s eco-aware but cost-conscious customer. Their buying journey, motivators and decision-making criteria have changed.
This guide is your GPS to address the most common EV buyer questions, anxieties, and concerns. The ones that are not about the vehicle itself, but that can still make or break the sale.